Privacy Policy

1. Who We Are

Meta Trim BHB ("we," "us," or "our") operates the website located at https://metatrrim.com/ (the "Site"). We are a dietary supplement company based in the United States. This Privacy Policy governs how we collect, use, disclose, and protect your personal information when you visit our Site or purchase our products.

For questions about this Privacy Policy, please contact us at the information provided in Section 12 below.

2. Information We Collect

2.1 Information You Provide Directly

When you interact with our Site or purchase products, we may collect the following categories of personal information:

• Contact Information: Full name, email address, phone number, mailing address
• Order & Payment Information: Billing address, shipping address, order details (payment card data is processed by our third-party payment processor and is not stored on our servers)
• Account Information: Username, password, and account preferences if you create an account
• Communications: Messages you send us via email, contact forms, or customer support channels
• Survey & Feedback Data: Responses to surveys, product reviews, or testimonials you choose to submit

2.2 Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar technologies:

• Device Information: IP address, browser type and version, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, search queries on our Site
• Location Data: General geographic location inferred from your IP address (country/state level only)
• Cookie Data: Preferences, session tokens, and analytics identifiers (see Section 5)

2.3 Information from Third Parties

We may receive information about you from third parties, including advertising partners, analytics providers, and social media platforms if you interact with our ads or social content.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• Order Fulfillment: Processing and shipping your orders, sending order confirmations and tracking updates
• Customer Service: Responding to inquiries, resolving disputes, processing returns and refunds
• Marketing Communications: Sending promotional emails, special offers, and product updates (only with your consent or where permitted by law)
• Site Improvement: Analyzing usage patterns to improve our website, products, and user experience
• Personalization: Displaying content, recommendations, and advertisements tailored to your interests
• Legal Compliance: Complying with applicable laws, regulations, legal processes, or enforceable governmental requests
• Fraud Prevention: Detecting, investigating, and preventing fraudulent transactions and abuse of our services

We will not use your personal information for purposes materially different from those described here without notifying you and, where required, obtaining your consent.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

• Service Providers: We share information with trusted third-party vendors who help us operate our business (e.g., payment processors, shipping carriers, email service providers, customer support platforms). These providers are contractually obligated to protect your data.
• Analytics Partners: We use analytics services such as Google Analytics to understand how users interact with our Site. These partners may receive anonymized or aggregated data.
• Advertising Partners: We may share anonymized data or use pixel technology with advertising networks to serve you relevant ads.
• Business Transfers: If Meta Trim BHB is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you before your data is transferred and becomes subject to a different Privacy Policy.
• Legal Requirements: We may disclose your information to comply with a subpoena, court order, or other legal obligation, or to protect the rights, safety, or property of Meta Trim BHB, our customers, or the public.

5. Cookies & Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience on our Site. Here is a breakdown of the types of cookies we use:

• Essential Cookies: Required for the Site to function properly. These cannot be disabled without affecting site functionality (e.g., shopping cart, session management).
• Analytics Cookies: Help us understand how visitors use our Site (e.g., Google Analytics). Data is anonymized and aggregated.
• Marketing Cookies: Used by our advertising partners to build a profile of your interests and show you relevant ads on other websites (e.g., Facebook Pixel, Google Ads).
• Preference Cookies: Remember your settings and preferences (e.g., language, region).

You can control cookies through your browser settings. Note that disabling cookies may affect Site functionality. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including:

• Order records: 7 years (for tax and legal compliance)
• Email marketing preferences: Until you unsubscribe or request deletion
• Customer service records: 3 years from last interaction
• Analytics data: 26 months (Google Analytics default)

When data is no longer needed, we securely delete or anonymize it.

7. Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information ("right to be forgotten")
• Portability: Request that we transfer your data to another party in a structured, machine-readable format
• Opt-Out of Marketing: Unsubscribe from marketing emails at any time using the unsubscribe link in our emails, or by contacting us directly
• Object to Processing: Object to certain types of processing, including direct marketing

To exercise any of these rights, please contact us at the information provided in Section 12. We will respond within 30 days.

8. Data Security

We implement industry-standard technical and organizational security measures to protect your personal information, including:

• SSL/TLS encryption for all data transmitted to and from our Site
• Encrypted storage of sensitive customer data
• Access controls limiting employee access to personal data on a need-to-know basis
• Regular security assessments and vulnerability monitoring
• PCI-DSS compliant payment processing (card data never touches our servers)

While we take reasonable steps to protect your information, no method of transmission or storage is 100% secure. If you believe your information has been compromised, please contact us immediately.

9. Children's Privacy

Our Site and products are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18 without verifiable parental consent, we will take steps to delete that information promptly.

If you believe we have inadvertently collected information from a child under 18, please contact us immediately.

10. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purpose for collecting it, and the categories of third parties we share it with.
• Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out of Sale: We do not sell personal information. If this practice changes, we will provide a "Do Not Sell My Personal Information" link.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA request, please contact us using the information in Section 12. We will verify your identity before processing your request and respond within 45 days.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify registered users by email (where we have your email address)
• Post a prominent notice on our Site for 30 days

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Site after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

• Website: https://metatrrim.com/
• Mailing Address: Meta Trim BHB, United States

We are committed to resolving any privacy concerns you may have and will respond to all inquiries within 30 business days.